About Us

Located in Carlsbad, California, William J. King & Associates has served local businesses with their insurance and employee benefit needs since 1972. Our success over the past 44 years has made us the number one agency in North County and among the top ten in San Diego each of the past six years. We pride ourselves on our extensive industry knowledge and creative problem solving solutions that get our clients the best plan to meet their needs and our unprecedented level of personal service.


Our company structure is one of teamwork. Although each member of our team has a defined area of specialty, everyone is trained to handle just about any situation that might present itself. This gives our clients the security that they will never have to wait for information or action to be taken in the event that their account representative is unavailable. At William J. King & Associates we all work for a common goal – to ensure each and every client’s satisfaction.

Plan Design

A well-designed employee benefits plan is a critical segment of an employee relations program. Our company provides a comprehensive analysis of each client’s benefit objectives. We then compare options across the entire market, keeping in mind four main criteria: benefits, service, cost, and financial security. With this information our clients can make an intelligent choice between various employee benefit plans that fit the needs and philosophy of their organization.

Customer Service,
Commitment is King

As a company dedicated to excellence in customer service, our philosophy combines exceeding client expectations by providing them with the best plans to accomplish their benefit program objectives, continuously delivering value added services to make their insurance experience easier, and treating each client with an unprecedented level of personal service.

Meet the Team

AdminJamila Michael