Innovation, Courage and Partnership: Bill King has set the national industry standard for brokers for over 25 years. He is truly a partner to each of his clients. Bill’s benchmark track record, relationships with carriers and level of sophistication set him apart with wide margins. Those margins bring a career’s worth of savings and elevated plan administration for San Diego and Orange County businesses. Bill is most known for his creative problem solving and innovation in products coming to the market. He is a unique asset to both the business community and the employees that work here. Bill’s vision and ability to negotiate successfully has saved lives in our community. It is this desire to leave a positive, enduring legacy in a community which he loves, that drives Bill and his company’s values, culture and purpose. He is a friend who measures his success by the success of those around him.